Why Marketing
Identify, educate, generate, nurture, and convert leads to while building systems and processes to scale.
Generate demand & fill sales pipeline
Improve conversation rates
Rapidly grow revenue
Improve customer success & retention
Grow average lifetime value
Marketing Strategy
Digital Marketing
Persona-centric UX & UI SEO, SEM, Social Media Email marketing & nurturing Seamless customer journeys
Content
Education and engagement Videos, whitepapers, e-books, blog posts Leverage and scale on digital platforms
Sales Enablement & Retention
Develop sales and customer success support tools e.g. sales collateral, explainer videos, case studies, training manuals
Growth Hacking
List building & data acquisition Creative/viral digital campaigns Data-driven funnel optimisation
Partnerships
Joint webinars, research, content, and/or EDMs Speaking gigs and contribution to newsletters
Events
Proactive event pitching & management plan Maximise media & marketing opportunities